About Pixi

Created over 25 years ago and launched in our flagship boutique in Soho, London, Pixi has a loyal worldwide following thanks to its pure, awakening & skin-loving products that create a naturally radiant 'just had a good night's sleep' look.

Made for real people

"Pixi is all about youth enhancing multipurpose products to make you look like you, only better."

- Petra

Our Founder

Petra Strand

Creator, Petra Strand has 25+ years of experience as a makeup artist & product developer. Passionate about skincare, Petra creates innovative formulations that are infused with botanicals and beneficial ingredients.

Petra has real-world experience as a busy working mother of four, therefore Pixi is truly about multitasking, flaw-fixing, youth-enhancing products for when you're on-the-go with no time to spare.

social post by pixibeauty

Our Magical Journey

25 Years of Glow

For over 25 years, Petra has been dedicated to enhancing the natural beauty in everyone! With a passion for skin-loving ingredients, Pixi was created to make you feel like the best version of you.

Shop Anniversary Collection

Our Mission

Pixi has a loyal worldwide following thanks to high quality, natural and effective skincare, as well as make-up infused with its skin-loving ingredients.

Cruelty Free

Skin-loving Ingredients

Multi-purpose

25+ Years of Glow