About Pixi

Created over 25 years ago and launched in our flagship boutique in Soho, London, Pixi has a loyal worldwide following thanks to its pure, awakening & skin-loving products that create a naturally radiant 'just had a good night's sleep' look. Pixi's mission is the same now as it was on the first day the Pixi boutique opened: simply to bring out the natural beauty in everyone - to look like you, your best you.

Our Founder

Petra Strand

Creator, Petra Strand has 25+ years of experience as a makeup artist & product developer. Passionate about skincare, Petra creates innovative formulations that are infused with botanicals and beneficial ingredients.

Petra has real-world experience as a busy working mother of four, therefore Pixi is truly about multitasking, flaw-fixing, youth-enhancing products for when you're on-the-go with no time to spare.

"Pixi is all about youth enhancing multipurpose products to make you look like you, only better."

- Petra

social post by pixibeauty

Our Magical Journey

25 Years of Glow

For over 25 years, Petra has been dedicated to enhancing the natural beauty in everyone! With a passion for skin-loving ingredients, Pixi was created to make you feel like the best version of you.

Shop Anniversary Collection

Products for real people

Our Mission

Pixi has a loyal worldwide following thanks to high quality, natural and effective skincare, as well as make-up infused with its skin-loving ingredients.

Cruelty Free

Skin-loving Ingredients

Multi-purpose

25+ Years of Glow