About Pixi
Created over 25 years ago and launched in our flagship boutique in Soho, London, Pixi has a loyal worldwide following thanks to its pure, awakening & skin-loving products that create a naturally radiant 'just had a good night's sleep' look. Pixi's mission is the same now as it was on the first day the Pixi boutique opened: simply to bring out the natural beauty in everyone - to look like you, your best you.
Our Founder
Petra Strand
Creator, Petra Strand has 25+ years of experience as a makeup artist & product developer. Passionate about skincare, Petra creates innovative formulations that are infused with botanicals and beneficial ingredients.
Petra has real-world experience as a busy working mother of four, therefore Pixi is truly about multitasking, flaw-fixing, youth-enhancing products for when you're on-the-go with no time to spare.
"Pixi is all about youth enhancing multipurpose products to make you look like you, only better."
- Petra
Our Magical Journey
25 Years of Glow
For over 25 years, Petra has been dedicated to enhancing the natural beauty in everyone! With a passion for skin-loving ingredients, Pixi was created to make you feel like the best version of you.
Product History - The Icons
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Glow Tonic
Designed to bring out the best in your skin, our Glow Collection essentials work quietly in the background, so your skin does all the talking.
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On-The-Glow
The charming original Glow, Blush, Bronze, and Superglow set unfolded a subtle hue with a sweep in a versatile beauty tool perfect for everyone.
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Rose Oil Blend
Petra’s Rose Collection, inspired by the skin-adoring benefits of her favourite flower, is a trusted go-to for an instantly raised radiance.
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Sheer Cheek Gel
Inspired by memories of the hue created from crushing berries, this formula is infused with soothing Aloe Vera, giving a natural rosy flush.
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Liquid Fairy Lights
Shimmering showstoppers are enriched with skin-loving ingredients like soothing Rosehip and calming Chamomile, so your lids feel as good as they look.
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Pixi + HelloKitty
Our most special collaboration, inspired by HelloKitty's bow-tiful flair, these skin-loving formulas will let your inner radiance shine.
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Products for real people
Our Mission
Pixi has a loyal worldwide following thanks to high quality, natural and effective skincare, as well as make-up infused with its skin-loving ingredients.
Cruelty Free
Skin-loving Ingredients
Multi-purpose
25+ Years of Glow