Well and Good: HOW A CULT SKIN-CARE PRODUCT LAUNCHED BEAUTY’S BUZZIEST CATEGORY
Brand History

Well and Good: HOW A CULT SKIN-CARE PRODUCT LAUNCHED BEAUTY’S BUZZIEST CATEGORY

29 August 2019

The magic’s in the acid. Chemically exfoliating your skin, when done correctly, has the potential to keep dead skin cells away, your pores gunk-free, and your face looking bright and radiant. So packing some trusty chemical exfoliating acids into a toner—the step that comes between your cleansing and your serums—makes the products that are layered on after work even more effectively.